We’ve all learned a lot during this pandemic. One of the things that has become increasingly apparent is that the normal of the past will remain there. Now, over a year and a half into this ever-changing situation, we need to recognize that “normal” is a moving target. 

If there’s ever been a time to be a resilient, flexible leader who can accept, consider, and utilize the support of those around you, this is it. The best tool for dealing with change is communication. 

Take a moment to reflect on the communication culture of your organization.

Were you intentional when building it, or did it develop as an afterthought, a byproduct of getting the job done?  If you were intentional, did you design your communication structures around the personalities that were present when you first founded your business or organization?  It's a common strategy, but we all change over time, and you likely aren't the same person you were when you launched your business.  And there's a good chance that those original employees aren't the same ones who currently work for you.

When you assess the communication culture and hierarchy of your organization, keep in mind that you can make changes. Allow for openness so that ideas and creativity can be shared. Create a culture of listening and collaboration. Supporting creativity and sharing is one of the most powerful tools an organization has. 

One of my favorite Henry David Thoreau quotes says: “The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer.”

If you spend the time to upgrade your “normal” to include a culture of creativity and communication, your organization will have the best chance of dealing with all the variations of our new normals.

What steps have you put in place so that your organization can adapt to these ever-changing times? Not sure yet? Let’s set up a time to discuss your plans for the future -- I would love to listen to what you have to say.

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